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Ready to Learn

Funded by the United States Department of Education, the Ready To Learn initiative creates engaging television programs, exciting games, playful Web sites, and easy-to-use learning resources for kids, parents, caregivers, and teachers—all with the goal of helping children ages 2 to 8 get ready to read.

All Ready To Learn initiative programs and materials incorporate the latest research about the most effective ways for kids to build reading skills, with a special emphasis on the needs of children from low income families. Ready To Learn initiative programs and materials are developed and distributed by the Corporation for Public Broadcasting (CPB), PBS , and the Ready To Learn Partnership (RTLP). PBS member public television stations nationwide are important partners in the Ready To Learn initiative.

 

PBS KIDS Raising Readers

The goal of PBS Kids Raising Readers is to provide literacy based television programs for preschoolers. Four are now airing on WNED-TV and ThinkBright and Well (Time Warner 21/Digital 17.3). Sesame Street and Between the Lions will continue to be part of the PBS KIDS Raising Readers initiative. Two new shows, Super Why and Word World are based on extensive scientific research on how children best learn to read. Each show includes colorful graphics, animated characters, and engaging story lines.

This innovative five year project consists of two programming awards and the Ready to Learn partnership and one outreach award designed to locate and connect with kids from low-income families in 20 target markets. Local public television stations in these markets are important partners in the outreach effort.

 

Assisted by targeted social marketing research, PBS Raising Readers partners are reaching out to low income families at the neighborhood level. CPB and PBS are working with public television stations to help identify and forge strategic partnerships with local community organizations to achieve the broadest-based results. This targeted community engagement effort is powered by a Literacy 360º approach, designed to surround children and families where they live and are most likely to learn.

WNED is proud to be one of the 20 demonstration sites across the country. Locally, WNED's role in this initiative will benefit its entire viewing area, with a special focus placed on the 14215 zip code. This is the designated “literacy zone” chosen by the Read to Succeed Buffalo Literacy Coalition.

 

The goal of PBS Kids Raising Readers is to provide literacy based television programs for preschoolers. Four are now airing on WNED-TV and ThinkBright (Time Warner 21/Digital 17.3). Sesame Street and Between the Lions will continue to be part of the PBS KIDS Raising Readers initiative. Two new shows, Super Why and Word World

are based on extensive scientific research on how children best learn to read. Each show includes colorful graphics, animated characters, and engaging story lines.

For more information... http://pbskids.org/read

 

 

 

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Corporation for Public Broadcasting