My Health Counts! TV & Media

Reaching & Influencing Our Community

Western New York's statistics for health and wellness tell a troubling story. Ours is a community in which many individuals and families struggle with obesity, diabetes, heart disease and stroke. What makes this issue even more troubling is that even with the wealth of health information available - many do not ask the vital questions when talking to a doctor or other health care professionals.

In order to address the problem head-on, the P2 Collaborative of Western New York has joined forces with WNED and ThinkBright & Well to design and launch a multi-year television and outreach campaign called My Health Counts!

Our goal is to use the power of public media to reach and influence people about the daily health choices they make and to improve their health and live well. Using a combination of high impact television awareness spots and programs teamed with interactive web content and educational outreach activity, our mission is to bring a life-saving set of messages and strategies to individuals and families.

Cross-Platform Campaign Components

The My Health Counts! campaign consists of production, broadcast and online assets of WNED-TV, AM, FM and ThinkBright & Well TV, including a partnership with other local media partners. Through this family of services, we will create, aggregate, distribute and promote high quality content for the initiative. This cross-platform approach to message delivery will meet people where they live, work and play. With over 500,000 television households in Western New York and millions of households in Southern Ontario, we will inform, inspire and motivate significant numbers of people.